NEWS

UNLOCK THE POWER OF OOH ADVERTISING: WHY THE EV SECTOR SHOULD FOLLOW OLA'S LEAD

Ola S1- New variant from OLA had OOH campaign running across the major cities in a bid to reinforce its strong market share in the 2-wheeler EV (Electric Vehicle) segment. But why did they take OOH route?

admavin-logo

Ola is expanding rapidly with 100 experience centers operational across the country and plans to add 100 more by the end of March 2023. According to a recent report, Ola claims to have a 30% market share in the electric vehicle two-wheeler segment in December 2022. So, the current out-of-home (OOH) campaign is not a desperate strategy to acquire market share, but rather a part of a broader strategy to further expand and solidify their position in the market.

Calculated Move of Ola to take OOH Route- To Target Right Audience!

The target audience for electric two-wheelers likely includes office-going individuals with an average income between 5-10 LPA, working women, and people living in middle-income residential areas. These individuals are likely commuting regularly for personal and professional reasons and may not be spending a significant amount of time in front of computers or mobile devices. In order to effectively reach this target audience, OOH advertisements for electric two-wheelers should be placed on routes where these types of individuals are likely to commute. Adtech companies such as AdMAVIN provide tools that can help identify these routes and target the right audience.

Point of Interests

Point of Interests (POIs) such as sales points of self and competitors have become an effective strategy in the OOH market. For companies focusing on return on advertisement spend (ROAS), it is beneficial to target routes that are closer to points of sales. One strategy that has been successful for many companies is targeting OOH campaigns near points of sale of competitors. This approach allows companies to reach potential customers who are already in the market for the type of product or service they offer and increase the chances of conversion.

Sailesh Muthu, CEO of AdMAVIN, stated that "there is no better way to advertise than through an out-of-home (OOH) campaign. Even companies like Ola EV Scooters have to run their advertisements through OOH, and AdMAVIN can suggest the best routes for Ola based on socio-economic classification and target group data layers." This statement emphasizes the effectiveness of OOH campaigns and the valuable role that Adtech companies like AdMAVIN play in helping businesses to target their advertisements to the right audience and increase their ROI.

Reach out to us on contact@admavin.com for more such ideas. What do we do? AdMAVIN specializes in OOH Advertising Technology and we operate from IIT Madras Research Park, Chennai.