Times OOH wins advertising rights for GMR Goa International Airport, Mopa
Times OOH Clinches Exclusive 20-Year Advertising Contract for GMR Goa International Airport, Mopa, Offering Brands a Lucrative OOH Opportunity!
Times Innovative Media Limited (Times OOH) has secured the advertising rights for Manohar International Airport, a greenfield airport at Mopa in North Goa, for a period of 20 years. Developed by GMR group, the Mopa airport is a full-service airport designed to cater to domestic and international passengers and freight services, with a target passenger capacity of 13 million travelers per annum.
Shekhar Narayanaswami, President of Times OOH, highlights the significance of the strategic location of the Mopa airport, which is expected to be the preferred transit point for travelers to and from Goa. Times OOH has deployed a wide range of world-class media options to cater to the contemporary and modern media objectives of local and international advertisers.
In the OOH industry, planning a campaign in a transit station like an airport can be challenging, as noted by Sailesh Muthu, CEO of AdMAVIN. However, AdMAVIN has developed a tech capability to analyze passenger movements in airports and plan ad campaigns accordingly. With weekly or day-specific analytic reports based on arrival and departure traffic volumes, OOH industry leaders can make informed decisions to optimize brand exposure.