Maxamtech Digital Ventures and Lemma team up to bring 'metaverse' advertising to the forefront of DOOH
They will offer clients strategic in-game placements and enhance customer engagement by redirecting users to their website or landing page through advertisement.
Lemma, a leading supply-side platform for large format ads, has announced its collaboration with Maxamtech Digital Ventures to launch metaverse billboards in the real world for DOOH clients. Brands can now create a dual experience for spectators in both the virtual and actual worlds through Lemma, resulting in dual impact.
The partnership between Lemma and Maxamtech will assist global brands in creating brand impressions on untapped audiences through virtual media in the Metaverse. Billboard advertising in the Metaverse is currently relatively affordable, making it a potentially lucrative opportunity to target new audiences entering the Metaverse.
Maxamtech is a well-known player in the gaming and virtual worlds market, and together with Lemma, they will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page.
Maxamtech is a well known player with a growing audience in the gaming and virtual worlds market. Maxamtech and Lemma will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page.
Gulab Patil, Founder and CEO of Lemma, said," Metaverse billboards can reach a global audience and help expand a brand's reach and target new markets efficiently. Further, virtual billboards can show unique advertisements to each user based on their demographics, interests, and actions. Ad personalisation reduces waste and boosts the efficiency of advertising campaigns as a whole." He continues, "Our decision to offer metaverse billboards to the clients will ensure that brands who aim to reinvent themselves to align with audiences in the Metaverse as new patterns of behavior and consumption emerge will be able to do hassle-free through Lemma."
"We are constantly looking for new and exciting ways to grow and monetise our gaming platform, and this partnership with Lemma presents a perfect opportunity to do so. We look forward to working with them to offer brands and advertisers innovative ways to reach audiences with engaging and cutting-edge new ad units," concluded Xerxes Mullan, Founder of Maxamtech Digital Ventures
As the metaverse industry continues to grow, brands can utilize billboards as a starting point for their advertising efforts and then expand into other opportunities such as events, product placements, content creation, and virtual influencers to make a lasting impression on their target audience.
Sailesh Muthu, the CEO of AdMAVIN, expressed his excitement about the partnership between OOH and metaverse industry players to effectively reach their audience for a dual impact. AdMAVIN is a tech company that prioritizes understanding target groups and their demographics, providing valuable insights to agencies for a more effective brand campaign targeting the correct market segments.