BATA PIONEERING 3D OUT OF HOME CAMPAIGN IN INDIA
Festivals brought Bata’s first-of-its-kind OOH Advertisement set-up in innovation city Bengaluru.
Bata India came up with a 3D OOH billboard that utilizes an anamorphic image content creation format thereby making content appear in 3 dimensions, which are visually compelling. Bata has used this innovative OOH technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country.
This 3D billboard is a visual treat for potential consumers and immediately commands attention. Thus it increases impression numbers and dwell time for audiences. The OOH advertising features sneakers from various brands like Power, that’s used for fitness and NorthStar, the lifestyle sneaker brand from Bata. Made to engage its right Target Group which happens to be youth audiences, the 3D Out of Home Advertisement seamlessly marries various animations like a moving skateboard, sneakers popping out of a shoe box and a train of multiple sneakers streaming from the billboard thereby creating a compelling story.
Anand Narang, VP, Marketing & Customer Experience, Bata India Limited, said:
“At Bata India, we are constantly looking for innovative ways to engage with our audience. We are elated to be one of the first few brands and especially, the first footwear brand in India to bring the disruptive format of 3D OOH advertising. As we offer over 300 sneakers styles from 9 international brands in our new Sneaker Studios, a shop-in-shop destination inside Bata stores, we thought of leveraging the new 3D emerging outdoor media to announce this launch.
Consumers can experience Sneaker Studio in their neighborhood Bata stores and get to shop their favorite styles instantly or even order them via home delivery service.”
Sailesh Muthu, CEO of AdMAVIN said “I am happy to see that BATA company is the first footwear brand in India to come up with the 3D OOH advertising and innovating itself over the time by being on top of with all creative ideas within the OOH industry. As per him, AdMAVIN has done several research papers and demonstrated through its tool that creative OOH Campaigns definitely increase OTS(Opportunity to See) and Dwell time. Campaign Planning around 3D OOH Campaigns is bound to be successful but it's also costly.”