Gym Advertising

With the changing lifestyles and increased disposable income of the urban young, today’s youth have started spending more on leading healthier lifestyles and looking good. As a result, many young men and women have taken up gym memberships and go to there for an hour-long workout session in the morning (before heading to office) or during the evenings.

Given the amount of time spent there, gyms have become an interesting, yet cost-effective means of advertising. The advantages of advertising in gyms include:

  • The usual duration of a workout varies between 45 minutes to an hour, providing a distraction-free medium of reaching out to potential customers
  • Gyms are an excellent means to reach out to a specific demographic of individuals – young, affluent and with high disposable incomes
  • The female-male ratio is quite high, ensuring that advertisers reach out to men and women both through gym advertising

There are several advertising options available at gyms as listed below:

  • Standee
  • Posters
  • Product display kiosks/stalls
  • Mirror branding in workout area
  • Mirror branding in washroom
  • Tags on the handles of the changing room
  • Yoga mats
  • Docket insertions
  • Floor removable stickers
  • Shower area (curtains/doors/mats)
  • Valets to wear (caps/badges)
  • Swipe card
  • Juice bar placements
  • Table tops (stickers)
  • Lockers
  • Weighing scales
  • Steps
  • Towel racks (both male & female)
  • Towels
  • Treadmill (stickers)/cardio
  • Washroom main door (Front side)
  • Arch
  • SMS / E-mailer per member
  • Web banner on the Gym’s website
  • Diet chart / workout planner
  • Automobile table space + Display (Excluding RTO & building charges)
  • Automobile table space (Vehicle outside premises if test drive taken)