With the changing lifestyles and increased disposable income of the urban young, today’s youth have started spending more on leading healthier lifestyles and looking good. As a result, many young men and women have taken up gym memberships and go to there for an hour-long workout session in the morning (before heading to office) or during the evenings.

Given the amount of time spent there, gyms have become an interesting, yet cost-effective means of advertising. The advantages of advertising in gyms include:

• The usual duration of a workout varies between 45 minutes to an hour, providing a distraction-free medium of reaching out to potential customers
• Gyms are an excellent means to reach out to a specific demographic of individuals – young, affluent and with high disposable incomes
• The female-male ratio is quite high, ensuring that advertisers reach out to men and women both through gym advertising

There are several advertising options available at gyms as listed below:

• Standee
• Posters
• Product display kiosks/stalls
• Mirror branding in workout area
• Mirror branding in washroom
• Tags on the handles of the changing room
• Yoga mats
• Docket insertions
• Floor removable stickers
• Shower area (curtains/doors/mats)
• Valets to wear (caps/badges)
• Swipe card
• Juice bar placements
• Table tops (stickers)
• Lockers
• Weighing scales
• Steps
• Towel racks (both male & female)
• Towels
• Treadmill (stickers)/cardio
• Washroom main door (Front side)
• Arch
• SMS / E-mailer per member
• Web banner on the Gym’s website
• Diet chart / workout planner
• Automobile table space + Display (Excluding RTO & building charges)
• Automobile table space (Vehicle outside premises if test drive taken)