With the changing lifestyles and increased disposable income of the urban young, today’s youth have started spending more on leading healthier lifestyles and looking good. As a result, many young men and women have taken up gym memberships and go to there for an hour-long workout session in the morning (before heading to office) or during the evenings.
Given the amount of time spent there, gyms have become an interesting, yet cost-effective means of advertising. The advantages of advertising in gyms include:
- The usual duration of a workout varies between 45 minutes to an hour, providing a distraction-free medium of reaching out to potential customers
- Gyms are an excellent means to reach out to a specific demographic of individuals – young, affluent and with high disposable incomes
- The female-male ratio is quite high, ensuring that advertisers reach out to men and women both through gym advertising
There are several advertising options available at gyms as listed below:
- Standee
- Posters
- Product display kiosks/stalls
- Mirror branding in workout area
- Mirror branding in washroom
- Tags on the handles of the changing room
- Yoga mats
- Docket insertions
- Floor removable stickers
- Shower area (curtains/doors/mats)
- Valets to wear (caps/badges)
- Swipe card
- Juice bar placements
- Table tops (stickers)
- Lockers
- Weighing scales
- Steps
- Towel racks (both male & female)
- Towels
- Treadmill (stickers)/cardio
- Washroom main door (Front side)
- Arch
- SMS / E-mailer per member
- Web banner on the Gym’s website
- Diet chart / workout planner
- Automobile table space + Display (Excluding RTO & building charges)
- Automobile table space (Vehicle outside premises if test drive taken)