On screen advertising begins anywhere from 15-20 minutes before the movie starts. It includes static slides or digital commercials. It is cost effective and hits a large percentage of people aged within 18-60. It is excellent for local and regional advertising. Since there is no outside distraction, the crowd is more captive.
Off screen advertising refers to brand placement at cinema premises. Popular options in off screen cinema advertising include options ranging from security check point, popcorn counter, washroom, kiosks and sampling.